How to respond to negative Google reviews, protect your reputation, and turn complaints into trust with a companion audio discussion and slide deck.

A review is not a verdict. It's a single moment, publicly held, and how you respond says more than the review itself ever will.
 
The Standing gives beauty professionals the scripts, decision framework, and rhythm to handle online reviews with composure — negative, positive, and everything in between. This is a complete system, not just a PDF.
 
What's included:
— The full workbook: ready-to-use response scripts for positive, negative, and value-added reviews
— A decision framework: when to respond publicly, flag for removal, or escalate to a consultation
— Scripts for harder situations — a staff member named, factual inaccuracies, a client who won't stop, suspected fake reviews
— A real, step-by-step guide to flagging a review for removal under Google's policies
— A self-audit: is this a response problem, or a service problem?
— A weekly review log to stay ahead of patterns before they become a crisis
— A companion audio discussion, The Strategy Room, hosted by Julian and Celeste — listen while you work
— A companion slide deck summarizing the core framework for quick reference
 
Instant digital download. Print the workbook, keep it at your station, listen to The Strategy Room on your commute.
 
Who it's for: estheticians, spa owners, and beauty professionals who want a calm, prepared standard for every review, not a scramble every time one shows up.