Post-Botox Skincare: How Estheticians Can Capture High-Spending Med-Spa Clients

Sophia Sarantakos
May 28
3 min read

Concept of botox and beauty with a young woman — **Client priorities have shifted, and your menu should too.**

Med-Spas rewrote the rules—now skincare pros need to adapt. Day spa owners, solo entrepreneurs feel the shift in the treatment room, saying things like “clients aren’t booking like they used to” or “people just aren’t spending”—the truth is, money is still flowing. Med-spas offering injectables and fillers are booming, often making more in a month than traditional spas see in a year.

But here’s what many don’t realize: Injectables didn’t replace skincare—they created a new demand for it. Med-spas treat wrinkles and volume loss—they don’t nurture skin long-term.

Clients walk out with smoother foreheads and fuller lips, but who’s taking care of their actual skin health? Who’s customizing their facials, analyzing their texture, or guiding them on the right homecare routine? That’s where day spas and estheticians come in.

The Missed Opportunity in Skin Health

Med-spas excel at quick fixes, but their clients often leave without a plan for maintaining their skin’s vitality. Many don’t realize that:

Injectables look better on well-cared-for skin. Hydration, collagen support, and barrier repair make results last longer.
Post-treatment care matters. Skin needs soothing, hydrating, and protecting after procedures like Botox or filler.
Custom facials enhance outcomes. Treatments like lymphatic drainage, microcurrent, or enzyme therapy can boost the effects of injectables.

This gap is a major opportunity for spa owners willing to step in.

How Day Spas Can Attract Med-Spa Clients

Become the Go-To for Post-Treatment Care

Med-spa clients already invest in their appearance—they just need guidance on maintaining it.

Own the before-and-after care niche—become the med-spa client’s secret weapon for flawless skin.
Partner with local med-spas and position yourself as their recommended skincare expert.
Offer specialized facials, like a Post-Botox Hydration Facial or Filler Recovery Treatment, to soothe and enhance results.
Educate clients on why skincare isn’t optional—it’s what makes their treatments look their best.

Create Skin Health Programs

These clients want real, visible improvements. Give them a plan.

Skin coaching sessions that map out long-term care, not just one-off treatments.
Membership plans with monthly facials and product refills to keep their skin in top shape.
Targeted treatments like peels, LED therapy, or collagen facials that compliment their injectables.

Speak Directly to Med-Spa Clients Online

Instead of saying “business is slow,” start messaging that resonates with this audience.

Social media content ideas:
- “Why Your Filler Looks Even Better with the Right Skincare”
- “The Skincare Routine Every Botox Client Needs”
- “How to Make Your Injectables Last Longer (Hint: It’s Not What You Think)”
Before-and-after posts showing how your treatments enhance medspa results.
Client testimonials from people who combine injectables with professional skincare.

Elevate the Spa Experience

Med-spas are clinical. Day spas are nurturing, personalized, and results-driven.

Follow up after treatments to reinforce care and encourage rebooking.
Offer luxury upgrades, like gua sha or collagen masks, to make clients feel truly pampered.
Curate take-home product kits so clients can maintain their glow between visits.

The Future of Skincare is Collaboration

The industry isn’t shrinking—it’s evolving. Clients are still spending, but they want real, lasting results. If spas only offer basic facials without connecting them to tangible benefits, they’ll keep losing ground to med-spas. Where are you scientific advanced facial treatments? Are you offering any?

The key? Positioning skincare as essential—not optional—for anyone getting injectables.

Med-spa clients are ideal customers: they care about their appearance, they’re willing to invest, and they need expert guidance. By filling the gap in their routine, spas can secure a loyal, high-value clientele.